Fractional Leadership
An automated sales pipeline for airlines and hotels, along with the relevant processes was built using Hubspot.
Segmentation parameters were developed to support and enhance personalisation in Hubspot marketing campaigns, for which I also wrote all content and copy.
Representing Loylogic at industry events and client engagements was also a standard part for the fractional executive brief.
Video creation and editing was also needed for certain client engagements. Here I created video visual and written content and edited the videos in DaVinci Resolve, also providing voiceovers where needed.
The Results
Email campaigns consistently averaged a ~90% open rate (not a typo, that's 90%) with significant response rates leading to meetings.
Email campaign bounce rates reduced by 50% using data AI for data cleansing.
