Web design and development
The website was aimed at the general public (potential patients) in Turkiye, who wanted to find easily understandable information on stem cell therapy.
A key KPI was bookings for a free initial consultation via the website.
Stem cell therapy is an unknown for many people. It was important to maintain solemnity and sincerity and convey a calm authority from a website UX design perspective. The website design had to focus on sharing the information in a friendly manner. Any micro-interactions had to be in keeping with the tone of the website, so these were kept to a minimum and kept very subtle.
Immediate one-click CTA’s (calls to action) via WhatsApp and direct call, were placed prominently and always in view in the navigation bar.
Importance was placed SEO as the centre is competing against some of the larger corporate private hospitals. To this end a blog / news page was designed and developed, with a headline news reel on the homepage.
Quick reply auto Q&A's were also defined within the Google Business Profile, which was also designed and delivered.
The Results
Within 5 months the new website was ranking on page 1, position 3 of Google for competitive keywords, with no paid ads (and still does to this day). On average the site receives 9,000 impressions a month with five new calls every month.
