I'm Mustafa Ozalcin

A seasoned professional in business operations,  sales and marketing, as well as web design and development.

With expertise in Webflow, brand strategy and development, and business process automation using no code solutions like Glide, Airtable and Make (formerly Integromat), I'm well-equipped to help you achieve your business goals.

I grew up on the streets of London and went to a pretty rough, all boys school in Tottenham. A school which dated back to the 15th century.

The Somerset School, formerly Tottenham Grammar School | Tottenham, London.
The Somerset School, formerly Tottenham Grammar School | Tottenham, London.

In 1631, a legacy was left by Sarah, Lady Duchess of Somerset to extend the existing school house, and provide free education for children from less affluent families. Sadly, the school closed down in 1988. I’d already left in 1986, with only two O’ Levels, one of them in English.

Like most at the age of 16, I was still unclear about what I wanted to do for a career but knew that the two O’ Levels weren’t going to cut it if I wanted to have any chance of landing a position at a top company.

So I enrolled at another school, where many of my classmates had famous parents. My best friend at the time, was Mick Jagger’s nephew. Being a rebellious 16 year old I once turned down an opportunity to have dinner and an audience with Jack Nicholson.

But that’s another story…

What mattered was I was able to improve my grades by orders of magnitude, and eventually get into University.

After graduating with Honours in Business, while searching for that perfect career role in marketing, I’d take up temporary roles. One such role was at Cornhill Publications in central London, cold calling prospective customers to sell advertising for an annual oil and gas industry periodical.

My manager had instructed me in no uncertain terms that I should only speak to CEO’s and Managing Directors. So, I decided I’d try and sell advertising to Siemens PLC, the global powerhouse.

Using some self-taught techniques, I managed to get through to the Chairman and CEO, a Mr Jurgen Gehrels, and successfully pitch him for advertising using the carefully scripted sales sheet I was given.

But that’s another story…

What mattered was I seemed to have a knack for sales. So sales roles continued to follow; in retail, fashion, travel, SaaS, and technology.

Selling always came naturally because I didn’t try to “sell”, I communicated (value). And ultimately design is communication.

Shooting the proverbial with Tony Fernandes, CEO - Air Asia.

Working in product development and the software industry and being able to understand the customer, allowed me to encroach and collaborate with some great teams and have influence over the user experience and design aspects of SaaS projects.

My creative urges came more and more to the fore, and I began learning to use solutions like Inkscape, Gimp, Adobe XD, Figma, and web development platforms like Squarespace, WordPress. Then I discovered Webflow, which has become my tool of choice for developing websites.

I’ve sat on many sides of the table; as a customer, as a solution expert, as an entrepreneur…

Woody Harrelson once declined to invest in my start-up.

But that’s another story…

What matters is he said no. And being able to “think creative”, as well as “commercial” and “strategy” has led to what I love doing today; collaborating with leading organisations to help bring their projects to life.

I've lived in Hong Kong, New Jersey, Moscow... I've probably been to more states in the US than I'd guess most Americans. But I've never been to Italy...

Book Cover: But I've Never Been to Italy -Tales from a Frequent Business Traveller Before COVID-19
Available on Amazon

I've been fortunate enough to travel most of the world and connect and work with people from many different backgrounds.

So, if you’d like to discuss how we can work together, I’d be delighted to hear from you.

I'd like to hire you as a
Fractional Executive.
Let's Talk!
I'd like to hire you for a website / branding Project.
Let's Talk!
I'd like to hire you for a business process automation project.
Let's Talk!
"Mustafa is one of the brightest marketeers I know, with a deep understanding of how loyalty programs work and the psychology behind them. He's also a super guy to work with and to be around."

Chris Staab

Co-Founder, Loyalty Security Alliance

"He takes strategic thinking and makes working with him on a day to day basis extremely easy. Never forgetting the overall focus of driving business. On top of that he is an extremely nice person."

Michael Smith

Board Advisor, AI Events | Airline Information

"We had approached Mustafa to help develop and lead our sales and marketing department. He did that and more! He redrafted all our commercial contract templates and even re-designed and built our website. A genuinely unique individual."

Kemal Akaltun

GM | Pinsoft

"Mustafa was instrumental in transforming our company to an international enterprise. He is hardworking, bold and innovative."

Hakan Unlu

Partner, Hitit

"Our original website was very old. Mustafa persuaded us to migrate to Webflow, even though there were cheaper options. Along with the design and rebrand, he did a fantastic job with SEO and our Business Profile. We consistently rank on page one of Google with a considerable increase in traffic and calls."

Mehmet Putun

MD | Istanbul Stem Cell

"A consummate business professional who’s knowledge in sales and marketing, and deep integrity, can always be relied upon."

Dominic Hofer

CEO - Loylogic Group

"I've known Mustafa for almost 15 years and he is one of the most competent and entrepreneurial marketers I’ve ever met. His vast experience and his mentorship and guidance to our startup was invaluable. Highly recommended!"

Gerrit McGowan

Managing Partner, Gestalt

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